When the user navigates through the activation page, they see a shopping cart thatare updated in real time, which gives a clear overview of what is included in theirchoice. The problems this shopping cart solves are mainly the ambiguities that arose inwhich choices the user had made, but also the difference in prices betweenannual/monthly payment and PRO/Business

To simplify decision-making and guide the user, we pre-selected the PRO version, as it's the most popular and the one tested during the trial period. The PRO option is highlighted with a lighter blue color and a filled radio button. Instead of overwhelming the user with a long list of features on the homepage, we opted for a minimalist design with brief explanatory texts and illustrations. Users can view specific features by clicking the "features included" button, which opens a dropdown menu showing a comparison list of the two versions.