Elias Lundberg Media Kit

Elias finishing the Ironman 70.3 World Championship wrapped in a flag — Ironman 70.3 World Championship

Elias celebrating at the Ironman Kalmar finish — Ironman 70.3 World Championship

About

Race fast.
Tell it straight.

I combine the serious, competitive side of triathlon with humor, to make endurance sport more fun, relatable and accessible.

I race Ironman, cycling and MTB and film all of it: the splits, the nutrition, the crashes and the people around the sport. When I'm not training, I'm eating, sleeping or explaining to my girlfriend why one more bike is a completely reasonable purchase.

8:38:53Ironman Kalmar 2026

3×Kona qualifier

1M+Views on several videos

Results

Podiumat every Ironman I've raced

2×age group winner

7thoverall

2nd & 3rdseveral 2nd and 3rd places

3×Kona qualifier

70.3 Worldsraced the Ironman 70.3 World Championship

What people watch

Reel: How much faster is big, Elias in a pink bra on a country road

01Watch ↗

3.6MVIEWS

TikTok: "Is your TV slow? Try this!"53K views
TikTok: Indoor cycling setup and chamois cream12K views

Two sides, one athlete

Serious about the splits.
Not about myself.

The serious side

Train like a pro, report like one

Podium at every Ironman I've raced, 2× age group winner
Raced the Ironman 70.3 World Championship
8:38:53 at Ironman Kalmar
3× Kona qualifier: "POV: You said no to Kona…" 3.2M views
Lab-tested lactate, power and VO₂ data
Race breakdowns with nutrition, splits and numbers

The content athletes save: what I ate, what I pushed and what went wrong.

The not-so-serious side

Testing the things nobody else will

"How much FASTER is big (•人•)" 3.6M views
"How to turn your girlfriend into a triathlete" 325K
"Building my own indoor cycling app" 202K
"Is MVDP wearing a bra for aero?" 164K

The content everyone else shares, including people who have never owned a bike.

On the road

Swim. Bike. Run.

…and a Hyrox?

Ironman 70.3 · bike leg

Elias biting a finisher medal at Ironman 70.3 Helsingør 2025 — 70.3 Helsingør · 2025

Elias swimming freestyle in open water — Swim

Elias pulling a weighted sled at Hyrox — Hyrox · sled pull

Lactate, bike and treadmill lab testing — Lab testing · bike & run

Running on a treadmill in Saucony shoes — Run · Saucony

Elias pulling the sled rope at Hyrox — Hyrox

Elias riding a time trial bike on an open country road — Training · Sweden

Elias racing in a pink unicorn sun hat — Race-day dress code

Elias on the rowing machine at Hyrox — Hyrox · row

Elias hugging his girlfriend after her running race — She's doing an Ironman. She just doesn't know it yet.

Elias with a finisher medal after a mountain bike race, in Siroko kit — MTB · finisher

Audience · Instagram · 48,708 followers

Who's watching

Gender

73.9%

men, 26.1% women

On TikTok, the split is closer: 56% men and 44% women, with 81% in Sweden.

Age

18–24

21.6%

25–34

45.1%

35–44

21.3%

45–54

8.5%

55–64

2.6%

65+

0.9%

Top countries

Sweden15.9%
United States13.8%
United Kingdom9.3%
Germany6.3%
Australia3.5%
Canada2.9%
France2.6%

Working together

What I bring to a brand

I don't just put a logo in a post. I build the product into my everyday training, racing and content, so it feels authentic to my audience and works for the brand.

01 · Content

Social & YouTube

Regular Instagram and TikTok reels, YouTube videos, training updates and creative challenges that mix performance with humor. Several of my videos have passed a million views.

02 · Racing

Race exposure

Ironman, cycling and MTB races, with behind-the-scenes from setup to finish line. Plus events and group rides with the community.

03 · For your channels

Feedback & assets

Honest product feedback, help testing and developing products, and high-quality photo and video the brand can use in its own marketing.

Partners

Brands I work with

Energy drinks, running, sports nutrition, audio, indoor training and mobility.

Current

Red BullEnergy drink & challenges

SauconyRunning shoes & apparel

UmaraSports nutrition

NomioNutrition

ShokzSports headphones

MyWhooshIndoor cycling

GOWODMobility

Upcoming

ARKSwim & triathlon

ZwiftIndoor cycling

Your brand?Open to new partners: bikes, gear, nutrition, tech or something completely different

2027

The road to Kona

The big one for 2027: qualify in my age group for the Ironman World Championship in Kona. Fourth time's the charm, and this time I'm going.

Goal

Kona qualification

A full season built around qualifying in my age group, with every key session, race and setback documented along the way.

Season

A lot of racing

Triathlons, running races, cycling races and MTB, all filmed and shared. Basically, if there's a start line, I'm probably on it.

Challenges

Extreme challenges

Big, slightly unreasonable endurance challenges, including several projects planned with Red Bull. The kind of content people share with a friend and say "this guy is not okay".

Series

Girlfriend to 70.3

I coach my girlfriend from beginner to her first Ironman 70.3. The sequel to "How to turn your girlfriend into a triathlete". Our relationship is also part of the test.

Black and white photo of Elias racing in a Saucony trisuit in the rain

How I like to work

1 yrStarting point for a contract. Open to two years with a review after the first, so both sides can adjust.

Long termI'd rather build one lasting partnership than do one-off posts.

FlexibleProduct, fee or both, depending on deliverables and the amount of content.

Contact

eliaslundberg18@gmail.com

Instagram ↗ Meta insights PDF ↓

Race fast.Tell it straight.

What people watch

How much FASTER is big (•人•)

POV: You said no to Kona after qualifying for the 3rd time

How to turn your girlfriend into a triathlete

I'm leaving my job

Day 1 of building my own indoor cycling app

Is MVDP wearing a bra for aero in the UCI World Series?

Ironman Kalmar: "What was that???"

Nutrition, splits and numbers from Kalmar

Serious about the splits.Not about myself.